SEO marketing is a subset of digital marketing that involves the optimization of websites and web pages for major search engines like Google. As these search engines became a predominant way of finding just about anything, various practices have emerged to help organizations improve the visibility of their digital assets.

The term “search engine optimization (SEO)” refers to a blend of internal and external tactics. The major search engines each have their own formula or “secret sauce” for ranking pages within search results. Referred to technically as algorithms, these formulas are closely guarded practices that major search engines protect as trade secrets.

Through trial and error over time, marketing SEO experts effectively reverse engineer aspects of these algorithms to isolate best practices for search engine marketing. By employing tried and true SEO tactics, organizations can improve their visibility and ranking within the major search engines.

Why Is Search Engine Marketing Important?
In the modern world, technology is an essential part of life, and search engines play an important role in that reality. Thousands of users perform search engine queries just about every second of every day. That is a tremendously large and constantly replenished audience to reach from a marketing perspective.

Digging a little deeper into the data, it becomes clear that marketing SEO is an exceptionally powerful tool.

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What Is SEO Marketing?