Best Advantages of Radio Advertising In 2023

3-way targeting: Radio stations have very particular target market groupings and demographics. This gives you the chance to decide which station you wish to use to broadcast your adverts and reach your potential customers. The following methods of targeting are available: Geographic: By using geographic advertising, you may target audiences based on their locations, such […]

8 Trends Shaping TV Advertising in 2023

Television advertising has long been a powerful tool for businesses looking to reach a wide audience and promote their products or services. In the digital age, with the proliferation of streaming platforms and on-demand content, some have questioned the continued effectiveness of TV advertising. However, as we move into 2023, it is clear that TV […]

9 marketing trends to watch as 2023 tests transformation bets

The marketing playing field reset in 2022 as pandemic-driven trends once viewed as permanent proved anything but and economic constriction created digital whiplash. This year will test if the industry’s transformational moves have long-term viability: Will ad-supported streaming really usurp TV’s throne? Can alternatives to third-party cookies and measurement currencies take hold? What practical value […]

Trends that will define television, print & radio in 2022

Two years is generally too short a period for any cycle of change to manifest itself, hold sway and finally become permanent. COVID-19 has defied that trend. The new normal that the pandemic has set off in the ecosystem in which brands, businesses and consumers operate reinforced itself in a fast-forward mode in 2021. The […]

Why 2022 Could Be A Renaissance For TV Advertising

The Renaissance was a period of European history that marked the transition from the Middle Ages to modernity. Taking its name from the French word for “rebirth,” it was a time of social, artistic, economic, philosophical and cultural change that pulled Europe from the Dark Ages and set the stage for the scientific and industrial […]

5 Digital Marketing Trends to Know for the Decade

The past two years have shown a major increase in the amount of money allocated to digital marketing and communications, which has created challenges for senior-level marketers who have not been able to keep up with the changing times. The speed at which new techniques in digital advertising, social media marketing and SEO are growing […]

As e-commerce gets cool, brands need smart shoppable strategies

E-commerce is becoming increasingly cool. Shoppable media is a prime example. But as mockingly pointed out by pop icon Grace Jones and Barclaycard, being trendy isn’t a guarantee of success. That’s just as true for brands hoping to join the new wave of digital shopping as it is for payment service providers. While there may […]

What Is SEO Marketing?

SEO marketing is a subset of digital marketing that involves the optimization of websites and web pages for major search engines like Google. As these search engines became a predominant way of finding just about anything, various practices have emerged to help organizations improve the visibility of their digital assets. The term “search engine optimization […]