Advertising trends come and go, but adverts that make an impact last forever.
Think about Apple’s ‘1984’ ad or Old Spice’s ‘The Man Your Man Should Smell Like’ campaign as opposed to the average insurance spot before a YouTube video. Which do you remember better? Probably not the latter.
What sets great advertising apart from the forgettable is a brand’s ability to tap into the cultural zeitgeist of the moment and speak to its customers in a way that resonates with them. More than following trends, it’s about understanding your audience.
Knowing who you’re talking to is more important than ever as we head into 2025, where consumers’ demand for personalization, AI-generated content and other digital-first trends are set to continue changing the ways that we advertise.
The role of consumer behavior in advertising trends
Consumer preferences are rewriting the rules of advertising and personalization tops the list of demands.
Modern consumers are flooded with ads every day, but the ones that stick are those that speak directly to their individual needs and wants. Gone are the days of broad demographic targeting — brands now need to invest in personalized advertising that’s driven by deep consumer insights.
Then there’s the undeniable rise of short-form video content. TikTok, Instagram Reels, and YouTube Shorts have made quick, engaging videos the norm. Audiences now expect brands to get their message across in seconds, making it essential for advertisers to communicate value in an entertaining and compact format.
Lastly, there’s a shift toward seamless, non-disruptive advertising experiences. Consumers want to engage with ads on their terms (think soundless autoplay ads or native in-game advertising that blends into the user experience. Ads that don’t interrupt or feel intrusive will not only be more effective, but they’ll also build a stronger, more positive brand connection.
What are the top advertising trends for 2025?
The top advertising trends for 2025 include AI-driven ad campaigns, the rise of short-form video content, the shift to soundless ads, in-game advertising, authenticity in social media, and the dominance of ecommerce platforms like Amazon in ad spend.
Let’s break down the top trends that will guide your advertising strategies and help you connect with your target audience in meaningful ways.
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