Even in the era of viral TikToks and Internet memes, TV remains a primary marketing channel for brands. Global TV advertising spend is nearly $340 billion per
Marketers have juggled many unknowns in the last year, including media chapters that were left unfinished. There is the looming ban on TikTok in the
Advertising trends come and go, but adverts that make an impact last forever. Think about Apple’s ‘1984’ ad or Old Spice’s ‘The Man Your Man
3-way targeting: Radio stations have very particular target market groupings and demographics. This gives you the chance to decide which station you wish to use
Television advertising has long been a powerful tool for businesses looking to reach a wide audience and promote their products or services. In the digital
The marketing playing field reset in 2022 as pandemic-driven trends once viewed as permanent proved anything but and economic constriction created digital whiplash. This year
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